La serie 308 se había ganado tanto el reconocimiento del público como de la crítica, y su evolución natural continuó con el 328 GTB, una berlinetta equipada con la nueva versión 3.2 del motor V8. Este nuevo motor, que también tenía cuatro válvulas por cilindro, conseguía una potencia específica de 85 CV por litro, frente a los 82 de la variante de cuatro válvulas del 308.
The original Pininfarina design was carried over from its predecessor but included subtle changes from the carrozzeria. The effect was both aesthetic and an improvement in overall aerodynamic characteristics.
The car’s body was still largely built by hand coming from the coach builder Scaglietti works. The revised body presented a softening of the wedge profile of its predecessor, with a redesigned nose that had a more rounded shape, which was complemented by similar treatment to the tail valance panel.
The revised nose and tail sections featured body colour bumpers integral with the valance panels, which reflected the work done concurrently with the Mondial 3.2 models, with which they also shared a similar radiator grille and front light assembly layout. Thus, all the eight-cylinder cars in the range shared fairly unified front and rear aspects, providing a homogeneous family image.
The exhaust air louvres behind the retractable headlight pods on the 308 series disappeared, coupled with an increase in the size of the front lid radiator exhaust air louvre, which had been introduced on the 308 Quattrovalvole models. A new style and position of exterior door catch was also provided.
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